Brand Identity & Brand Guidelines
Ministry of Mines and Energy (MME)
The Ministry of Mines and Energy (MME) in Namibia stands as a pivotal institution that not only governs but also symbolises the country’s geological and energy resources. In a project that aligns deeply with Namibia’s natural richness, Afterschool Multimedia undertook the task of developing the new MME brand identity, encapsulating the Ministry’s vast resource spectrum through a contemporary and meaningful design.
The Challenge
The MME required a visual identity that would clearly reflect its role as a steward of Namibia’s natural and energy resources, while also communicating its commitment to sustainability, innovation, and economic growth. The challenge was to create a logo and brand identity that unified these elements and offered a forward-thinking and cohesive look, resonating with local and global audiences.
Approach and Solution
The logo designed by Afterschool Multimedia is a visual symphony that encapsulates Namibia’s diverse natural and energy resources. Each element of the logo speaks to different facets of the Ministry’s work, intertwining both geological features and energy symbols.
Water/Oil Drop: Central to the design is a drop that represents both water, a life-sustaining resource, and oil, a critical energy driver. This dual symbolism highlights the Ministry’s role in ensuring the responsible management of two of Namibia’s most crucial resources.
Natural Elements: The blue in the logo reflects water, the ocean, and the sky, while the mountains and dunes represent Namibia’s rich mineral resources. These elements underscore the Ministry’s custodianship over the country’s geological wealth.
Energy Representation: Power lines and the sun are integrated into the design, symbolising the Ministry’s role in harnessing and regulating energy resources. The sun, an abundant source of renewable energy, represents the Ministry’s forward-thinking approach toward sustainable energy solutions.
Diamonds and Petroleum: The diamonds, Namibia’s enduring symbol of wealth, and the green representing petroleum, further reinforce the Ministry’s governance over both renewable and non-renewable resources.
Afterschool Multimedia’s approach ensured that the logo is more than just a mark of identity—it’s a narrative of the Ministry’s mission and values.
Typography and Colour Palette
To complement the logo, Afterschool Multimedia chose Poppins as the primary typography for its clean, modern lines that communicate professionalism and accessibility. Open Sans was used as secondary typography, maintaining a balance of clarity and consistency across different media platforms.
The colour palette incorporates blues, greens, and deep earthy tones, carefully selected to represent Namibia’s natural landscapes and resources, from its vast ocean to the mineral-rich mountains.
Results
The new brand identity for MME not only meets the Ministry’s immediate communication needs but also projects a progressive image that resonates with both domestic and international stakeholders. The consistent visual system, grounded in strong core values of integrity, transparency, and innovation, positions MME as a leader in Namibia’s energy and mineral sectors.
By crafting a brand identity that deeply resonates with MME’s mission, Afterschool Multimedia has helped position the Ministry as a forward-looking institution that honours Namibia’s past while preparing for a sustainable future.
Other Projects
Pricing Plans
US$3500
/month
Ignite
Ideal for small businesses or startups looking to make a strong digital impression. This plan provides essential services to establish a professional online presence.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations
- One request at a time
- Delivery: 12 to 36 hours (business days)
- Pause or cancel anytime
- Monthly Subscription
US$4,800
/month
Accelerate
Designed for growing businesses seeking to expand their digital reach & enhance their brand image. This plan offers a broader range of services with increased flexibility.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations.
- Two Animated logo reveals and two social media reels
- One request at a time.
- Delivery: 12 to 36 hours (business days).
- Pause or cancel anytime
- Monthly Subscription
MOST POPULAR
US$8,200
/month
Elevate
For established brands aiming for a comprehensive digital transformation. This plan offers a wide range of premium services and dedicated support.
- Unlimited design tasks, revisions, multiple brands, stock photography and illustrations.
- Animated logo reveals and four social media reels
- Priority over other clients.
- Two requests at a time.
- Delivery: 6 to 24 hours (business days)
- Pause or cancel anytime
- Monthly Subscription
US$1,999
Logo Design
- A questionnaire, 3 logo options, and mockups. With our industry-proven logo design process, we will work closely with you to create a unified branding experience that resonates with your target audience.
- Once-Off Payment
US$3,999
Brand Strategy
- We will help you get your brand established with a mission, vision, and value proposition, and core values.
- Once-Off Payment
MOST POPULAR
US$4,999
Brand Guideline Design
- Logo design, a fully designed brand guideline document, color palette and typography.
- Stock photography, stock illustrations and icons.
- Once-Off Payment
Basic Stock Photos
Hundreds of project-ready photos for less, choose the plan that fit your needs.
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Standard license
- Based on three tier price
Price:
US$15.00 for 10 downloads
Price:
US$28.00 for 25 downloads
Price:
US$40.00 for 50 downloads
Basic Stock Videos
Hundreds of project-ready photos for less, choose the plan that fit your needs.
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Download SD/HD/4K for same price
- Standard license
- Based on three tier price
Price:
US$85.00 for 10 downloads
Price:
US$85.00 for 10 downloads
Price:
US$239.00 for 50 downloads
MOST POPULAR
Premium Stock Photos & Videos
Premium Photos + Videos: The subscription that covers everything
This all-encompassing plan lets you access everything in Afterschool Multimedia photo and video library
- Monthly replenishment of downloads
- Monthly payment, cancel anytime
- Single User
- Download SD/HD/4K for same price
- Standard license
- Based on three tier price
Price:
US$100.00 for 10 downloads
Price:
US$199.00 for 25 downloads
Price:
US$329.00 for 50 downloads
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